Bed manufacturer Sweet Dreams has launched a number of collections and range enhancements at the Bed Show.
Officially launching at the show is the Hand Crafted collection, which is Sweet Dreams’ answer to the demand for luxury. With all three models hand-crafted side stitched on the mattress border, they also feature natural fillings.
Also on show is Sweet Dreams’ Pocket Air spring system with FR chemical-free fabric covers serving as an ‘evolution’ and a new ‘discovery’. FR protection can be chemical free as demonstrated in this collection of four models.
Foam encapsulation just gets bigger and Sweet Dreams are focusing on that element in this successor to the Enchanted collection.
Sweet Dreams said: “All six models feature foam encapsulated pocket springs, yet there’s plenty of room for variety in this collection of six beds. Pillowtops, memory foam, cashmere, wool and silk fillings, Tencel®, luxury-soft microquilted mattress tops and borders and beautiful finishing are attributes of Defined Edge Support beds.”
As well as the new collections, there are other changes across Sweet Dreams’ extensive range. Royal Pillowtop sees new models, increasing the options and making luxury a little more affordable.
Anniversary has new bases, whilst Sleepzone®, Ortho and Comfort introduce new models and base colours. The Pocket Spring collection has been renamed the Traditional collection and features tufted mattresses to all models, and in up to six sizes. Other collections such as Well Being and Adjustable remain unchanged.
There are also a handful of new bedframes and new beds to the children’s range too, as well as a fresh, extensive range of ready-assembled new bedroom cabinet ranges. Just like the divans, all Sweet Dreams’ products for upstairs are highlighted in the new brochure for 2019.
Find Sweet Dreams at Stand H40.