THE COMPLETE HOME FURNISHER

Sofology re-joins forces with Owen Wilson

British sofa retailer Sofology has teamed up with actor Owen Wilson for its second instalment of TV ads.

Instilling the importance of feeling happy, comfortable and ‘at home on a sofa you love’, the adverts capture Wilson, of films Marley & Me and Wedding Crashers, achieving the art of relaxation in a mixture of settings.

Owen Wilson, star of the advertisements, said: “It’s nice to be working with Sofology again and it’s cool to build on what we did last time and play around with these a bit more. What better way to spend a day than taking it easy on a comfortable sofa?”

Depicting Wilson in an LA-esque home, the adverts first draw on the star and a canine companion reclining on Sofology’s new launch Odessy leather sofa, whilst the actor muses about being way too comfortable to go surfing.

Featuring a crafted wooden surfboard boldly mounted onto the wall, the ad draws parallels between traditional carpentry and modern technology used in both sofa and surfboard manufacturing, visually comparing the sophisticated, contemporary clean lines of both.

Jan Duckworth, Head of Marketing at Sofology, said: “We are delighted to have teamed up with Owen again. He’s the perfect fit for us as he lives and breathes relaxation – he’s the King of Chill! This time around, we have directed more emphasis on the features of Sofology’s products, perfectly summarised by Owen who effortlessly translates the significance of feeling at home on a sofa you love.”

Partnering with Alpha Century to deliver creative and collaborating with brands Gibson Guitar, Lignum Surf and Wedgwood, the commercials propel Sofology into their next phase of development as they prepare for significant growth. With five new stores set to open by May 2020, more customers than ever will be able to enjoy the innovative Sofology shopping experience. Locations such as Belfast, Peterborough and Cheltenham will soon have their very own Sofology store.

Alpha Century Executive Creative Director & Co-Founder Barnaby Girling said: “We always enjoy creating work with the team at Sofology. Our ambition for them is consistently met by their hugely entrepreneurial can-do spirit. This year our focus was to create a campaign that would highlight their increasingly visible design credentials. Working with Owen Wilson once again, we had the perfect tone of voice to land a ‘laconic yet aesthetic’ commentary, with the classic surfboard and guitar acting as perfect metaphors – given his beachside lifestyle!”

On working with Alpha Century, Duckworth comments: “Alpha Century’s creative input coupled with their production capabilities was outstanding throughout. We chose to work with them again as they are a true extension to our in-house team and offer invaluable expertise around celebrity acquisition and etiquette.”

Alpha Century partnered with Talent Republic, independent talent-brokering consultancy, to secure Owen Wilson. Airing on ITV tonight, 21 August, at 19:45, the TV ad will also premiere on Sofology’s digital channels followed by a series of exclusive social videos.

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