THE COMPLETE HOME FURNISHER

Rebrand for designer furniture independent

Daisy, India and Ian

Independent designer furniture brand Ian Snow has been given a rebrand.

It has been created by brand writing agency Reed Words and design studio Pattrn.

Based on a farm in Devon, the brand, which includes homewares, began in 1969 when founder Ian Snow hitch-hiked from London to India.

Together with his business partner and wife Jakki Moase, they built a reputation for ethically-sourced design and sustainable development-friendly values.

Now their daughters, Daisy and India, are leading the business.

India said: “From an early age, we were attending trade shows, unloading lorries and travelling around India. We’re excited to take the brand forward, and know that a clearer, more distinctive identity is a big part of that.”

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