The National Bed Federation (NBF) has unveiled a new look and vision for the new decade.
Following an in-depth, six month journey into understanding its identity and perceptions across the industry, the 2020 rebrand represents a clarification of purpose.
It said the change was about ‘ensuring the industry always does the right thing’ and the association believes its role as the bed business’s conscience will be key to guiding members through the challenges ahead.
NBF president Tony Lisanti said: “The future is about transformational rather than just transitional change.”
With sustainability, end of life (EOL) considerations and extended producer responsibility (EPR) schemes now at the forefront of industry concerns, the NBF is working on how best to support members.
And in doing so, it is once again taking the lead. It has just announced its partnership with Zero Waste Scotland and has been working with the Textile Recycling Association to establish RAMR – the Register of Approved Mattress Recyclers, due to launch soon.
Underpinning its progress comes a new-look website with a focus on consumer education and impartial advice around bed buying. A new facility on the site also allows visitors to find their nearest retail supporter, stocking predominantly NBF approved brands.
Said NBF executive director, Jessica Alexander: “Our role has changed significantly over the past five years, particularly since the introduction of the CoP which has thrown the spotlight onto compliance, transparency and honesty and been rigorously – and independently – monitored
“In doing so, the intention has not been to make the jobs of our members more difficult but to simply ensure they are complying with all their legal obligations. This in turn offers reassurance to retailers and consumers that they can trust our members’ products.
“Sustainability is a key part of NBF strategy going forward and will impact on everything from mattress design to EOL handling, to resource efficiency and carbon reduction.
“It is already a direction of travel for the industry as a whole – as evidenced by all the new initiatives seen at the 2019 Bed Show. So important to us will be working on how best to support members who are all at different stages of their own sustainability journeys and helping them to be at the forefront of developments rather than just reactive to regulatory pressure.
“Being a member of the NBF will be about declaring a commitment to high standards, ethical business practices, production efficiencies, compliance and sustainability.
“Increased credibility has always been a reason for companies to join the NBF. Now there is even more substance to membership: the NBF mark of approval really does mean something!”