John Lewis relaunches upholstery as half year sales and profit both decline.
According to its latest trading update to 27 July 2019, total John Lewis sales fell 1.8% to £2,054.8m from £2,093.4m with like-for-like sales also down by 2.3%.
Within its Home category, John Lewis said it is ‘redesigning every part’ of its range and has started with the relaunch of upholstery.
It has expanded its Home design team by 50% over the last 18 months and confirmed it will launch 3,000 new own-brand products this autumn.
Overall, Partnership pre-tax losses was £25.9m compared to its profit of £0.8m. The decline was driven by an increase in operating losses from John Lewis, down £42.5m to £(61.8)m.
This was driven by the impact of subdued consumer confidence as well as Home (and Electrical) sales declining with ‘more considered purchases remaining depressed’, but also in increased marketing costs as it responded to ‘soft consumer demand’.