Architectural interior designer Alexander Purcell Rodrigues has launched a luxury furniture and lighting brand, Atelier Purcell, in the Uk and the US.
He said he was driven to create a furniture and lighting collection to share the bespoke designs he had created for projects.
Rodrigues’ first creative talents came as a child when he used to take apart his toys to see how they were made and worked.
He said it was to “get to the bottom of how things were made, what was inside them, and how they worked.”
“It was about the process of creation, the making.”
The son of a graphic designer and a businessman, Rodigues said of his new collection: “The ability to refine and iterate design ideas more rapidly brings a playfulness to creating furniture – the constraints of architectural construction don’t apply,” he said.
Rodrigues studied architecture at Cambridge and worked for the Richard Rogers Partnership.
He founded his own firm in 2009, becoming known for stylish residences and hotels, and expanded into furniture design, collaborating on products with Holly Hunt, Promemoria, Link Outdoor, De Castelli, and other luxury brands.
He has launched Atelier Purcell to give form to his personal vision and to experiment with innovative technologies with the aspiration to create heirlooms of the future.
The collection features material pairings — solid brass and eucalyptus, stainless steel and oak, bronze and marble — and processes both digital and analogue.
Rodrigues added: “A furniture concept can come from an architectural project — which is a more extended dialogue, trying to navigate a narrative as you move through a space — or can be sparked by the shapes in a shadow cast across the floor.
“I enjoy the reciprocity that can be achieved between the spaces we create and the objects we craft.”