Furnishing fabrics and wallpaper supplier Prestigious Textiles has announced the appointment of interiors specialist AKA PR to handle its B2C public relations activity.
The long-established agency, which has supported some of the biggest names in British furniture, will work with the group to help increase brand awareness and raise the profile of the business and products using strategic and targeted communications.
Bradford-based Prestigious Textiles has been established for more than 30 years and has an outstanding reputation for the originality and quality of its products. Its distribution centre is one of the largest of its type in Europe and holds some five million metres of fabric in stock.
Commenting on the appointment, Nicola Brumfitt, marketing director at Prestigious Textiles said: “The team and I are very excited to be working with AKA PR to further promote our wide choice of fabrics to the consumer and look forward to maximising AKA’s expertise within the sector to discover new ways to reach different audiences.”
Jan Turner, director at AKA PR, said: “We’re delighted to have been chosen to represent Prestigious Textiles and continue to tell its success story.”