Designs on a sparkling 50th!

Heimtextil 2019 Messe Frankfurt Exhibition GmbH / Jochen Günther

It’s all eyes on Heimtextil in January, which meets for the 50th time, in Frankfurt am Main.

Taking place between 7th and 10th January, it’s tagged as the place to be for the global home textiles industry wanting to present trend-setting innovations.

Organisers say that exhibitor numbers have increased year on year over the course of the past decade, from 2,469 in 2010 to 3,012 at the most recent edition earlier this year.

Looking at the statistics, this growth has largely come from outside of Germany. In 2010,  2,125 companies from abroad attended, while in January 2019, this figure had increased to 2,714. It is hoped that January 2020 will see that figure surpass the 3,000 mark.

Olaf Schmidt, vice-president textiles and textile technologies at organisers Messe Frankfurt, said: “As before, we are seeing growth from other countries in Europe and overseas.

“International manufacturers rely on Heimtextil as an attractive platform for export business and as a trendsetting launch event where they can present their new season products at the start of the year.”

For the 50th edition of Heimtextil, the international trade fair for home and contract textiles will “sparkle with the world’s largest product range for textile interiors and globally unique presentation of trends”.

There will be individual product areas and a whole range of segments in which it is internationally leading.

Organisers are celebrating the 50th anniversary with a party that will be a showcase to present “design classics from the past few decades, along with an anniversary film and other activities.

And it will be a time for reflection, as Heimtextil will look at what it has achieved over the past 50 years, since 1971. Detlef Braun, chief executive of Messe Frankfurt, commented: “50 editions over the course of the past five decades are a rarely experienced phenomenon in the fast-moving global trade fair industry and are practically an eternity.

“Like no other trade fair, Heimtextil stands for product variety, international clout and undisputed market leadership in the textile sector.”

And he adds: “As a design show, it constantly reinvents itself, continues to present state-of-the-art home trends as it has always done and makes the furnishing trends of tomorrow tangible.”

On Wednesday, 8th January, invited exhibitors and visitors will celebrate in Hall 11.1, with music and film to look back on.

In Hall 9.0, Heimtextil says it will present “design classics from the past 50 years in a special showcase area”. 

It’s here that people will be able to take a journey through time and a tour of discovery through five decades of Heimtextil history.

Interestingly, the presentation will be based on editorials from interior magazines. A series of four rooms will feature the colours, shapes, furniture and design objects from the past 50 years.

A key theme for January’s show will be Textile Technologies. Organisers say that from “Big Data to Big Business, Heimtextil will demonstrate how new technologies are changing the industry.”

An insight into the future of home, healthcare and hospitality textiles will be the subject of the Textile Technology Talks. These will look at what new technology is available and what new products are being developed.

Heimtextil 2019 Messe Frankfurt Exhibition GmbH / Jochen Günther

Like many industries, Industry 4.0 is about how digital technology and automisation is being harnessed and what for. As new tech changes everyday personal and working lives, just how does this affect the textile industry, and what opportunities might there be for the forward-thinking business?

Textile Technologies is the new name of the machinery area in Hall 3.0. In the Digital Print Technology and Textile Processing areas, the home textile and healthcare and hospitality trade show’s expanded technology offer will include digital printing machines and software as well as textile processing machines.

Additionally, Heimtextil will expand the textile processing area with new exhibitors such as Demsan Tekstil Makine, from Turkey; Joos sewing machines from the USA; and Monti Antonio from Italy. 

German embroidery machine specialist ZSK Stickmaschinen says it is responding to the individualisation and personalisation trend and will be showcasing machines that have more needles. The company says this will allow for a more effective workflow.

With Wall Decoration in Hall 3.1, Heimtextil will present what it says is the world’s largest range of wallpapers and wall coverings. International highlights in Hall 3.1 include the Grandeco Wallfashion Group from Belgium and Eijffinger from the Netherlands. 

Hall 3.0 also offers a leading global platform: in addition to the Trends Space, around 250 international textile designers will also present their wares here. Under the banner of “Textile Technologies”, manufacturers of machines for digital printing and textile processing will present their innovations in the immediate vicinity. 

Meanwhile, Hall 4 features furnishing and upholstery fabrics. Hall 8.0 will be the first point of contact for interior designers and the international furnishing industry. 

The area Beautiful Living awaits with strong brands and private labels from both the international and national context. Buyers will find trendy lifestyle products such as decorative cushions, blankets and bedspreads, table and kitchen linen, coated table coverings, doormats and other home accessories in Hall 9.0. 

Hall 12 will be home to a host of illustrious names from the fashion and home sectors.

Level 12.1 will function as a platform for the private label business and thus be the point of contact for large-volume buyers and industry representatives. Portuguese and Turkish manufacturers, in particular, will be strongly represented here.

There is so much planned for the event, that it might prove to be difficult to see everything, but it is certainly one for the diary.


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