Bed brand forms charity partnership

Bed brand Sealy UK has joined forces with the British Heart Foundation shops to offer a free bed collection service to its customers.

The new partnership means that the British Heart Foundation will arrange to collect unwanted Sealy bed frames, divan beds and mattresses, which will then be sold in one of over 185 BHF Furniture and Electrical stores across the UK, helping to raise funds for life saving research into heart and circulatory diseases.

This is in addition to the British Heart Foundation collecting any other make of bed and mattress or items of furniture as part of its free furniture collection service.

To qualify for resale, the items must be in a saleable condition and free from wear and tear or heavy stains, while all upholstery must hold a fully intact valid fire retardant label.

Neil Robinson, marketing director at Sealy UK, said: “At Sealy we run a zero to landfill policy, to minimise adverse environmental effects as a result of our production. We’re thrilled to be partnering with the British Heart Foundation to further develop this programme, and to be supporting a great cause.

“We hope this new initiative will encourage our customers to donate their unwanted furniture, which can then be used to raise all-important funds to help combat heart diseases and save lives, as well as reducing the amount of furniture being sent to landfill.”

Karen O’Donoghue, Head of Retail Partnerships at British Heart Foundation, added: “We are delighted that Sealy have chosen to support the BHF as part of their ongoing service to their customers. Every year many beds enter landfill when they are still in a sellable condition and could help raise money for charitable causes such as our own. We have a continual demand for beds and bedroom furniture in our stores, which hopefully this partnership will help to fulfil.”


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